Bil­lion­aires don’t make the world a bet­ter place. Restora­tive visions, com­mu­ni­ty, and col­lec­tive effort do.

We think the time is right to pre­pare for an impend­ing eco­nom­ic over­haul. What if all com­pa­nies decid­ed to lim­it their growth and use all of their prof­its for social and envi­ron­men­tal repair? Assum­ing com­pa­nies don’t do this vol­un­tar­i­ly, how might reg­u­la­to­ry sys­tems apply this kind of change? What if we rearrange the econ­o­my entire­ly so that prof­it is not baked into the sys­tem? What if the econ­o­my ensured that we man­age wealth as fair­ly and sus­tain­ably as pos­si­ble? Regard­less of what pre­cip­i­tates it, change is coming.

There are count­less unex­plored pos­si­bil­i­ties for how indi­vid­u­als and col­lec­tives can live and work. Some of those frame­works are sure­ly bet­ter than what we have today. Our instinct is that incen­tiviz­ing social prototypes—meaning ver­sions of social orga­ni­za­tion that resolve the issues of con­ven­tion­al soci­etal fragmentation—will help us dis­cov­er alter­na­tive liv­ing pat­terns with incred­i­ble advan­tages for health and har­mo­ny. Plan­ning and exe­cut­ing these pro­to­types will require cross-dis­ci­pli­nary teams and spe­cial­ists from non-tra­di­tion­al, and even unestab­lished, fields.

The pri­or­i­ties out­lined in our PCH crew let­ter occur with­in the con­text of our posi­tion­ing of our­selves as a stu­dio for inno­va­tion. This is our social pro­to­type: a micro­cosm of peo­ple col­lab­o­rat­ing through imag­i­na­tion and inven­tion. Those in oth­er indus­tries have an entire­ly dif­fer­ent col­lec­tion of fac­tors to con­sid­er and their wish­list for new ways to live or work might ulti­mate­ly look very dif­fer­ent than ours. We encour­age every­one to imag­ine their own rad­i­cal alter­na­tives to their own lives that could coa­lesce into soci­ety-wide transformation.