From Los Ange­les to Berlin, PCH extends from sea­side stretch­es of asphalt to an idea about inno­va­tion as an infi­nite journey.

The idea for PCH Inno­va­tions sparked in Mal­ibu, Cal­i­for­nia, 1994—in the process of design­ing and engi­neer­ing new phas­es in auto­mo­tive abil­i­ty and iden­ti­ty. Borne of opti­mism and rebel­lion, we oper­ate at the inter­sec­tion of art, sci­ence, and spir­i­tu­al­i­ty, and on the line between the ratio­nal and the irrational.

We are a mul­ti-dis­ci­pli­nary, inno­va­tion strat­e­gy, and tech­nol­o­gy devel­op­ment stu­dio. Our col­lec­tive enter­prise is a melt­ing pot of per­spec­tives sourced from Mar­seille to Por­to, Lon­don to Tori­no, and, most con­cen­trat­ed­ly, the transat­lantic cul­tur­al con­nec­tion of our sites in Berlin and Los Ange­les. The tal­ents of our team fuel us to cre­ate unusu­al and inspir­ing insights into in-depth research, unique­ly designed and engi­neered con­cepts, as well as to con­struct high-fideli­ty dig­i­tal and phys­i­cal pro­to­types. Our curios­i­ty dri­ves us to uncov­er new prin­ci­ples by which we can change how we live and work.

Our cur­rent focus is relat­ed to gen­er­at­ing inte­gra­tive solu­tions through 2025. Some of these con­cepts include: par­tic­i­pa­tive digi-phys­i­cal instal­la­tions, brain-com­put­er-inter­faces, pneu­mat­ic and auto­mat­ed retail sys­tems, dri­ver­less eco-sys­tems, non-sta­t­ic and shape-shift­ing struc­tures, col­lab­o­ra­tive robot­ic work­sta­tions, as well as vir­tu­al and aug­ment­ed real­i­ty appli­ca­tions to rethink retail, design, and devel­op­ment processes.

We con­cern our­selves with the imma­te­r­i­al as much as the mate­r­i­al. Our ongo­ing inves­ti­ga­tion into the ele­gance and com­plex­i­ty of con­scious­ness under­pins much of our foun­da­tion­al world­view. We believe that fur­ther research into this unknown field will ulti­mate­ly yield trans­for­ma­tive knowl­edge on a scale as yet unseen. As a com­pa­ny touch­ing var­i­ous indus­tries, we’re con­stant­ly ques­tion­ing and rethink­ing how to derive sus­tain­able and scal­able solu­tions to with­stand an uncer­tain world.

This cat­a­log was com­piled between two cities: here near the coast of Los Ange­les, Cal­i­for­nia, and in Berlin, in a for­mer East Ger­man kinder­garten. Our stu­dios explore aware­ness, account­abil­i­ty, heal­ing, and renew­al in a world marred by con­flict. In our work between Berlin and Los Ange­les, dis­cus­sion con­stant­ly stems from inspir­ing exam­ples of pio­neer­ing inge­nu­ity and the desire to rec­on­cile the dis­so­nance of mod­ern life.