Introduction
Whole Innovation Catalog – access to ideas
In the fall of 1968, the first Whole Earth Catalog offered a first look at Earth seen from space. The catalog’s subtitle, “access to tools”, suggested a wide-ranging scope of counter-culture alternatives to that era’s status quo.
Fifty years after the Whole Earth Catalog’s first publication, we wonder how its themes of ecology, self-sufficiency, and holism can be updated to account for the sweeping cultural and political change that has occurred over the intervening years. Although some of the content within that book may appear quaint in retrospect, in our minds, much of it should remain relevant to contemporary sensibilities. Some of the tools from the Whole Earth Catalog include: Geodesic domes for pre-fab shelter, vegetarian cookbooks for healthy diets, and even early personal computers.
Conversely, the avant-garde tools we’re dealing with in our current climate include: shape-shifting / 4D materials, automated robotics, and investigations into AI and quantum computing. Certain as caterpillars continue to change into butterflies through metamorphosis, so too do we believe innovation will transform dramatically in the coming decades. Yet, no matter how advanced our capabilities become, basic tools should not be negated. Hammers, fire, wheels. Eye contact. Breathwork. These are tools that will never go out of fashion.
We believe practitioners of innovation will soon begin directing initiatives to replace the profit-driven model. After all, it doesn’t matter how much money you have when your city is submerged by the rising oceans. So we need to see our way beyond the status quo and make our work as accessible as possible so others can join forces with us. Innovation must focus on whole systems, beginning with systemic issues most in need of revision. Our catalog acts as an inquiry into human-made problems and the probable solutions we have found thus far. Changing Matter refers to shape-shifting priorities, subjects of focus, as well as material concerns. We are inspired by the proposed ability of the mind to direct matter and the potential for humans to respond to our ongoing creation of waste with innovative approaches for renewal.
We feel ourselves stepping into change. Our perspectives continue to open and synchronize around new scientific observations and spiritual insights which continue to confirm our reliance on the natural world. The more we look into this primary relationship, the clearer it is that we still have much further yet to go.
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http://www.wholeearth.com/index.php